Capabilities deck 2026

Bora Studios

Creative technology studio for story-driven interactive spaces. Story, design, software and fabrication in one team.

Cologne (HQ), Hamburg, London, Barcelona, Abu Dhabi, New York

The studio

Bora Studios was founded in Cologne in 2021. We develop the story, then design, program and build the interactive installation that tells it, for brands, retailers, museums and venues, from the first concept to installation and support after opening.

2021
Founded
6 studios
Cologne (HQ), Hamburg, London, Barcelona, Abu Dhabi, New York
1,500 m²
Our own workshop
80+ projects
In 20+ countries
20 people
In one team

  • One team

    Concept, design, software and hardware are developed in-house, without handovers between agencies and suppliers.

  • Own workshop

    Prototypes and final builds are made and tested in our 1,500 m² workshop in Cologne before they ship.

  • Operation

    Installations are built to run unattended, with remote monitoring, content updates and support after opening.

Storytelling

Every project starts with the story: who the visitors are, what they should understand or feel, and which part they play in it. Space, technology and hardware are chosen afterwards to serve that story.

Narrative & worlds
Characters, worlds and scripts, written for spaces people walk through rather than screens they watch.
Visitor journey
The sequence from arrival to exit: what people see first, where they take part and what they take home.
Interaction as story
Every mechanic moves the story forward, so visitors take part instead of watching.
Stories that continue
Built to be extended after opening with new chapters, seasons and campaigns.
Happitat Bangkok: Forest of Time Example project Happitat Bangkok: Forest of Time

Services

  1. 01Brand activationsInteractive installations for product launches, events and roadshows, built to travel, set up quickly and take heavy use.
  2. 02Retail & flagshipInteractive windows, in-store installations and product configurators for flagships and pop-up stores, with content that can be updated remotely.
  3. 03Exhibitions & museumsPermanent and touring exhibits for museums, heritage rooms and science centres that tell their story through interaction, designed for daily operation over many years.
  4. 04Branded gamesGames for events, stores, web and mobile, from single-player to multiplayer, including custom controllers and leaderboards.
  5. 05AI & emerging techApplied AI, real-time characters and mixed reality, prototyped in our Lab and deployed in installations.
  6. 06Industry & enterpriseDigital twins, product visualisations and sales and training tools that explain complex B2B products.
  7. 07Trade showsTrade show stands and exhibits with transparent displays, real-time 3D and multilingual content, built for repeated transport.
  8. 08Fabrication & custom hardwareKinetic installations, custom electronics, sensors and RFID, built and tested in our own workshop.

Service 01 / 08

Brand activations

Interactive installations for product launches, events and roadshows, built to travel, set up quickly and take heavy use.

Typical work

  • Product launches
  • Roadshows & tours
  • Trade show experiences
  • AI characters
  • AR, VR & web experiences
  • Data capture & upselling

Technology

Unreal Engine · Unity · AR · Web · Node.js · Analytics

More on Brand activations →
JAECOO 7 x Jurassic World: Rebirth: Jaecoo - Immersive Car Experience Example project JAECOO 7 x Jurassic World: Rebirth: Jaecoo - Immersive Car Experience

Service 02 / 08

Retail & flagship

Interactive windows, in-store installations and product configurators for flagships and pop-up stores, with content that can be updated remotely.

Typical work

  • Interactive shop windows
  • Flagship & pop-up stores
  • Product configurators
  • IoT & sensor integration
  • Content management & updates

Technology

Unity · WebGL · IoT & sensors · MQTT · CMS · Analytics · CRM integration

More on Retail & flagship →
Kinetic Installation at the Nike House of Innovation, Paris: Nike AIR MAX DN8 Launch Example project Kinetic Installation at the Nike House of Innovation, Paris: Nike AIR MAX DN8 Launch

Service 03 / 08

Exhibitions & museums

Permanent and touring exhibits for museums, heritage rooms and science centres that tell their story through interaction, designed for daily operation over many years.

Typical work

  • Permanent & travelling exhibitions
  • Heritage & brand rooms
  • Science centres & museums
  • Interactive tables & walls
  • Spatial & themed entertainment

Technology

Ventuz · TouchDesigner · Unreal Engine · Houdini · Mixed reality · MQTT · IoT & sensors

More on Exhibitions & museums →
Beiersdorf: Interactive Exhibits for the Heritage Room Example project Beiersdorf: Interactive Exhibits for the Heritage Room

Service 04 / 08

Branded games

Games for events, stores, web and mobile, from single-player to multiplayer, including custom controllers and leaderboards.

Typical work

  • Event & arcade games
  • Web & mobile games
  • Multiplayer & leaderboards
  • Custom controllers
  • Campaign game specials

Technology

Unity · Unreal Engine · VR · AR · Web · iOS · Android · Node.js

More on Branded games →
Samsung: Black Weeks Smartopia Example project Samsung: Black Weeks Smartopia

Service 05 / 08

AI & emerging tech

Applied AI, real-time characters and mixed reality, prototyped in our Lab and deployed in installations.

Typical work

  • AI avatars & characters
  • Real-time 3D
  • Mixed & augmented reality
  • Spatial computing
  • Rapid prototyping

Technology

Generative AI · AI agents · Real-time characters · Unreal Engine · Node.js · Large-scale APIs

More on AI & emerging tech →
PwC: Standort Zukunft AI Content Hub Example project PwC: Standort Zukunft AI Content Hub

Service 06 / 08

Industry & enterprise

Digital twins, product visualisations and sales and training tools that explain complex B2B products.

Typical work

  • Digital twins
  • Enterprise visualisation
  • Trade show experiences
  • Configurators & sales tools
  • Custom hardware & PCBs
  • Training & learning tools
  • Real-time backend systems

Technology

VR · Unity · Unreal Engine · Elasticsearch · MongoDB · Terraform · Cloud & data centres

More on Industry & enterprise →
SKF: VR Motor Lab Example project SKF: VR Motor Lab

Service 07 / 08

Trade shows

Trade show stands and exhibits with transparent displays, real-time 3D and multilingual content, built for repeated transport.

Typical work

  • AI voice & avatars
  • Transparent OLED/LED displays
  • Real-time 3D
  • Tangible interactions
  • Multilingual content
  • Travel-ready builds

Technology

Ventuz · TouchDesigner · Unreal Engine · Unity · Node.js · CRM integration

More on Trade shows →
SHL Medical: SHL Medical Trade Show Experience Example project SHL Medical: SHL Medical Trade Show Experience

Service 08 / 08

Fabrication & custom hardware

Kinetic installations, custom electronics, sensors and RFID, built and tested in our own workshop.

Typical work

  • Kinetic installations
  • Custom PCBs & electronics
  • IoT & sensor integration
  • RFID & tracking
  • Human interface devices
  • Prototyping & fabrication
  • Installation & support

Technology

Custom PCBs · IoT & sensors · MQTT · Kinetics

More on Fabrication & custom hardware →
Škoda: Let's Explore Roadshow Example project Škoda: Let's Explore Roadshow

Process

  1. 01DiscoverWorkshops with your team to define audiences, goals and the journey people will take through the experience.
  2. 02Design & prototypeConcept, story and interaction design, tested early with working prototypes from our Lab.
  3. 03BuildSoftware, real-time 3D and hardware developed in-house, and fabricated in our own 1,500 m² workshop.
  4. 04Launch & supportInstallation on site, then monitoring, content updates and support for as long as it runs.

Technology

Real-time
Unreal Engine
Unity
Ventuz
TouchDesigner
Immersive
VR
AR
Mixed reality
Web & apps
Web
WebGL
iOS
Android
Content & AI
Houdini
Generative AI
AI agents
Real-time characters
Backend & data
Node.js
Elasticsearch
MongoDB
MQTT
Platforms & integrations
CMS
Analytics
CRM integration
Infrastructure
Large-scale APIs
Terraform
Cloud & data centres
Hardware
Custom PCBs
IoT & sensors
Kinetics

Selected projects

All projects →

Clients

  • Montblanc
  • Disney
  • Telekom
  • Mazda
  • Porsche
  • Cisco
  • Tiffany & Co
  • Bulgari
  • Samsung
  • Google
  • PwC
  • Beiersdorf
  • Jaecoo
  • Jurassic World
  • Live Nation
  • Nike
  • Nivea
  • Philips
  • Pokémon
  • SKF
  • Škoda
  • Snapchat

Originals

All Originals →

Experiences we developed and own, available for licensing to venues, museums, malls and brands. Licensing: perpetual, monthly or yearly licences.

Leadership

The studio has 20 people across design, software and fabrication.

  • Marissa Fries

    Marissa Fries

    Managing Director

  • Florian Wögerer

    Flo Wögerer

    Founder & CEO

  • Luis Uribe

    Lu Uribe

    Design Director

  • Matthias Rosenthal

    Matthias Rosenthal

    Director Creative Technologies

  • Dennis Meyer

    Dennis Meyer

    Technical Director – Unreal, Global Division Lead: Themed Entertainment, Parks and Attractions

Sustainability

We’re not 100% there yet, but it is part of every build, shipment and show we run.

More on sustainability →

How we build

  1. 01Sourcing materialsWe choose recycled, recyclable and certified materials wherever the build allows, and source as close to the site as we can.
  2. 02Reusing hardwareScreens, sensors, computers and custom electronics go back into stock after a show and into the next build, instead of into a skip.
  3. 03Smarter logisticsModular builds that pack flat, fewer and fuller shipments, local partners and crews instead of flying everything in.
  4. 04Monitoring powerWe measure what our installations draw, then tune hardware, content and schedules so they use less energy while they run.

Beyond the studio

  • The research vessel OceanXplorer at sea

    Oceans

    OceanX

    We support organisations like OceanX, which explore the ocean and bring what they find to the rest of us.

  • A community lunch outdoors by the lake in Tanzania

    Singida, Tanzania

    Our pizzeria project

    Away from screens and sensors, we run a pizzeria in Singida, Tanzania, attached to the Upendo Home for Street Children.

Working with us

Budget
Most projects fall between €25k and €800k. Smaller budgets are worth a conversation: we’ll tell you what fits.
Timeline
Usually a few weeks to a few months, depending on scope.
After opening
Support plans with remote monitoring and content updates.
Clients
We work directly with brands and venues, and as technology partner for agencies.

Our fun guarantee:if it’s not fun working with us, dinner with our CEO Flo is on us. Bring your complaints, we’ll bring dessert.

Contact

Visit more casesborastudios.com/work

info@studioborabora.com

+49 221 95016620

Cologne (HQ), Hamburg, London, Barcelona, Abu Dhabi, New York

borastudios.com