# Immersive LED Stage for Snapchat London

> A nine metre, 5.7K ultrawide LED stage for Snapchat London, driven in real time with Unreal Engine and Disguise as a living canvas behind every talk.

- Client: Snapchat
- Location: London, UK
- Expertise: [Brand activations](https://www.borastudios.com/expertise/brand-activations)
- Categories: Immersive, Event
- Tech and keywords: LED wall, Disguise, Unreal Engine
- Page: https://www.borastudios.com/work/interactive-led-wall-experience

Approach Snapchat London wanted a visual environment that could transform their presentation space into something dynamic, playful, and alive. The goal was to elevate everyday talks with a long, ultra-wide LED wall that reacts in real time and feels like a vibrant window into the Snap world. The challenge was to create content that stays immersive without distracting speakers or overwhelming the audience.

Solution We built a custom Unreal Engine world inspired by Snapchat’s visual identity. The environment is colorful, stylized, and flexible, reacting only when needed. Instead of using a green screen, the LED wall becomes a living canvas that adapts to each presentation. Everything runs inside Unreal Engine with high-quality materials, lighting, and animation loops designed to feel premium and consistent.

Tech The final setup spans more than nine meters in width , creating a panoramic window behind the speakers where the digital world feels expansive but never overwhelming. During presentations, objects gently animate, the sky transitions from day to night, and playful Snap-inspired elements come to life on cue, all enhancing the storytelling rather than distracting from it. The system is powered by Unreal Engine and Disguise, built for real-time rendering at 5.7K ultrawide, supports dynamic triggers through manual controls or smart sensors, and is fully optimized for smooth playback during long sessions.

---
A case by Bora Studios. More work: https://www.borastudios.com/work · All cases as JSON: https://www.borastudios.com/api/cases.json