# Jaecoo - Immersive Car Experience

> Drive a real SUV into a Jurassic jungle. An Unreal Engine 5 activation for JAECOO at Outernet London, with motion tracking and original film sound design.

- Client: JAECOO 7 x Jurassic World: Rebirth
- Location: London, UK
- Expertise: [Brand activations](https://www.borastudios.com/expertise/brand-activations), [Branded games](https://www.borastudios.com/expertise/branded-games)
- Categories: Games, Immersive
- Tech and keywords: immersive brand activation, Outernet London, experiential marketing campaign, Unreal Engine
- Page: https://www.borastudios.com/work/immersive-brand-activation

Summary What better way to showcase a product than by turning it into an emotional, highly interactive experience? This activation did just that—captivating audiences and driving engagement to record-breaking levels, with top performance in visits and participation . Our immersive brand activation at Outernet London brought the JAECOO 7 x Jurassic World: Rebirth partnership to life. Guests drove a real SUV through a real-time Unreal Engine 5 jungle, powered by motion tracking, Lumen lighting, and original film SFX, delivering a one-of-a-kind cinematic driving experience.

Immersive Brand Activation: JAECOO 7 x Jurassic World Rebirth We designed and executed a high-impact immersive brand activation to promote the new partnership between the JAECOO 7 SUV and Universal Pictures' Jurassic World: Rebirth film. This experiential marketing campaign took place at Outernet London and featured a cinematic driving simulator. Attendees drove a real, tech-enhanced JAECOO 7 vehicle, outfitted with custom motion-tracking systems, through a hyper-realistic jungle environment built in Unreal Engine 5.

Real-Time Technology & Interactive Experience The virtual jungle environment was inspired by Jurassic World’s Isla Nublar and included iconic moments from the film franchise. To deliver photorealistic visuals, we used Unreal Engine’s Lumen global illumination, Nanite geometry, virtual textures, and virtual shadow maps. To enhance the sensory experience , original dinosaur sound effects (SFX) from the movie were embedded into the in-car audio, creating a fully immersive, multisensory ride that connected automotive innovation with cinematic storytelling.

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