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This application was designed and developed for the students at the Food Academy: Germany's biggest competence center for food and groceries. 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The app is developed with an intuitive and long living CMS, which enables the team of the Food Academy to add and change products within shelfs however needed. \u2028\u003Cbr \u002F>It embeds two parts, the story-driven customer journey as well as the click and collect function.\u003C\u002Fp>\u003Cp>The indoor navigation works for up to 40 devices with a precise tracking to show the easiest ways through the market.\u003C\u002Fp>",{"__typename":461,"mediaLayout":462,"mediaAspectRatio":456,"imagesVideos":480},[481,483,485,487],{"url":482,"kind":455,"width":456,"height":456},"https:\u002F\u002Fcdn.boraborastudios.com\u002Fgeneral\u002Fnew-website\u002FNew-Wesbsite-Cases\u002FFood-Academy-Germany\u002FFoodAcademyGermany-Graphic-M-7.mp4",{"url":484,"kind":455,"width":456,"height":456},"https:\u002F\u002Fcdn.boraborastudios.com\u002Fgeneral\u002Fnew-website\u002FNew-Wesbsite-Cases\u002FFood-Academy-Germany\u002FFoodAcademyGermany-Graphic-M-6.mp4",{"url":486,"kind":455,"width":456,"height":456},"https:\u002F\u002Fcdn.boraborastudios.com\u002Fgeneral\u002Fnew-website\u002FNew-Wesbsite-Cases\u002FFood-Academy-Germany\u002FFoodAcademyGermany-Graphic-M-5.mp4",{"url":488,"kind":455,"width":456,"height":456},"https:\u002F\u002Fcdn.boraborastudios.com\u002Fgeneral\u002Fnew-website\u002FNew-Wesbsite-Cases\u002FFood-Academy-Germany\u002FFoodAcademyGermany-Graphic-M-8.mp4",{"__typename":458,"text":490},"\u003Ch2>Interactive Exploration: Unveiling Personalities in the Food Academy Experience\u003C\u002Fh2>\u003Cp>Together with the Food Academy team, we evaluated the characteristics of the individual personas and translated them into small onboarding narratives so that students can engage with them in a playful way. As part of the role play, students receive these narratives on a handout tablet - this not only serves as a shopping list, but also enables an exploratory customer journey across multiple touch-points.\u2028\u003C\u002Fp>"]