# Interactive Store Activation

> We rethink given spaces, from showrooms to retail stores. With our friends and clients Satis&FY and LuxuriousThinking, we designed an interactive motion…

- Client: Bulgari
- Expertise: [Retail & flagship](https://www.borastudios.com/expertise/retail-flagship)
- Categories: Retail
- Tech and keywords: Shop Activation
- Page: https://www.borastudios.com/work/bvlgari-interactive-shopping-window

Interactive Shopping Window We rethink given spaces, from showrooms to retail stores. With our friends and clients Satis&FY and LuxuriousThinking, we designed an interactive motion controlled storefront for Bulgari.

What we created? This installation was planned as a modular Roadshow which travelled throughout different cities. As we haven’t been able to check every location and consider the physical conditions onsite, we needed to have a highly flexible system which worked through different materials like glass, UV filters and possible reflections. We decided to set up a sensor variety (Azure Kinect, Realsense, and Camera detection with Machine Learning), to best fulfill this challenge.

How can be implemented? To match the experience, we also ensured we remained cost-effective by using the digital assets for the 150dpi, 15 x 3m print used to cover the windows in the stores. Strategic asset management is always considered at all touchpoints within a customer journey.

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