# Services: Bora Studios > Creative technology studio designing, coding and building interactive spaces, in-house from concept to fabrication. Projects typically start from €25k. ## Brand activations **Launches, roadshows and events people queue for.** We build activations that turn passers-by into participants — interactive, shareable and designed to convert high-value audiences into brand advocates. From product launches to touring roadshows, we design the experience, build the tech and ship it on schedule. AR, games and AI characters are tools, not gimmicks: every mechanic is chosen for how it makes people feel about your brand. Everything is built to travel, to be set up fast and to survive thousands of hands. What we do: - Product launches - Roadshows & tours - Trade show experiences - AI characters - AR, VR & web experiences - Data capture & upselling What we build: - **Immersive spaces**: Rooms and environments that respond to presence and movement, from projection-mapped worlds to reactive LED landscapes. - **Interactive installations**: Kinetic sculptures, touch and gesture walls, and responsive objects that invite people to explore your product or story hands-on. - **Brand worlds & storytelling**: Narrative experiences people move through and influence, where the brand story unfolds through discovery rather than messaging. - **Games & playful formats**: Custom mobile games, multiplayer moments and interactive streaming, used when a game is genuinely the best way to engage. More, with cases: https://www.borastudios.com/expertise/brand-activations ## Retail & flagship **Stores people come back to.** We design interactive windows, flagship moments and in-store experiences that give people a reason to come in — and a reason to stay. Luxury, sports and consumer brands trust us to put technology into their most visible spaces without it ever looking like technology. Sensors, screens and custom hardware disappear into the design; what's left is the product and the story. We engineer for retail reality: long opening hours, remote updates and hardware that keeps working season after season. What we do: - Interactive shop windows - Flagship & pop-up stores - Product configurators - IoT & sensor integration - Content management & updates What we build: - **Interactive shop windows**: Windows that react to passers-by and pull them inside, with sensors and screens that disappear into the design. - **Flagship & pop-up moments**: In-store experiences that put the product and its story at the centre, built for launches, seasons or for good. - **Product configurators**: Let customers explore, compare and personalise the product in real time, on the shop floor or at home. More, with cases: https://www.borastudios.com/expertise/retail-flagship ## Exhibitions & museums **Exhibits that teach, move and last.** We create permanent and travelling exhibitions, heritage rooms and science-centre installations — interactive spaces built for imagination, learning and long-term value. Good exhibits invite people to touch, play and discover. We combine storytelling with custom interaction design and robust engineering so visitors leave knowing more than when they came in. Our installations are built to run unattended, day after day, for years. What we do: - Permanent & travelling exhibitions - Heritage & brand rooms - Science centres & museums - Interactive tables & walls - Spatial & themed entertainment What we build: - **Interactive installations**: Walls, floors, tables and objects that respond to touch, movement and presence, built into stores, lobbies and attractions as permanent or campaign pieces. - **Immersive rooms & walk-through worlds**: Complete environments where light, projection, sound and physical scenery tell one story as visitors move through them, as ticketed attractions or free experiences. - **Interactive play environments**: Physical play structures combined with digital content for kids clubs, hotels and family entertainment centres. Robust for daily use and easy to refresh with new stories. More, with cases: https://www.borastudios.com/expertise/exhibitions-museums ## Branded games **Branded games that don’t feel like ads.** We design and develop branded games for events, stores, web and mobile — fun first, with your brand at the centre of the play. Our game designers and developers build everything from quick-fire event games to multiplayer web experiences. Leaderboards, prizes and social sharing turn a few minutes of play into reach, data and a memory of your brand. We build in Unity, Unreal and the web, and we connect games to custom controllers and hardware when a touchscreen isn't enough. What we do: - Event & arcade games - Web & mobile games - Multiplayer & leaderboards - Custom controllers - Campaign game specials What we build: - **Event & arcade games**: Quick-fire games for stands, stores and events, with leaderboards and prizes that keep a queue going. - **Web & mobile games**: Campaign games that reach people wherever they are, with social sharing that turns play into reach and data. - **Custom controllers**: Physical controllers and hardware for when a touchscreen isn't enough, built in Unity, Unreal or for the web. More, with cases: https://www.borastudios.com/expertise/branded-games ## AI & emerging tech **Emerging tech, made useful.** Our Lab turns new technology — AI, real-time characters, mixed reality — into experiences that work in the real world, not just in a demo. We prototype fast and ship for real. AI avatars that hold a conversation, real-time 3D characters, spatial computing and AR: we research what's possible, then engineer it to run reliably in front of an audience. Many of our experiments become the foundations of client projects. What we do: - AI avatars & characters - Real-time 3D - Mixed & augmented reality - Spatial computing - Rapid prototyping What we build: - **AI avatars & characters**: Characters that hold a real conversation, in real time, on stage, on a stand or on screen. - **Real-time 3D**: Photoreal worlds and characters rendered live in Unreal and Unity, reacting to people as they happen. - **Mixed & augmented reality**: Spatial computing and AR experiences that layer digital content onto the real world, from headset to phone. More, with cases: https://www.borastudios.com/expertise/ai-emerging-tech ## Industry & enterprise **Complex products, made clear.** We build interactive digital twins, enterprise visualisations and trade show experiences that help B2B teams explain, sell and train. When your product is too big, too complex or too invisible to show, we make it tangible. Real-time visualisations, configurators and interactive tables let customers explore it themselves — and give your sales team something to talk about. We connect to live data and backend systems, so what's on screen stays accurate. What we do: - Digital twins - Enterprise visualisation - Trade show experiences - Configurators & sales tools - Custom hardware & PCBs - Training & learning tools - Real-time backend systems What we build: - **Simulation & digital twins**: Real-time 3D replicas of products, machines, sites and processes. Test variants, stress-test layouts and run what-if scenarios before anything physical changes. - **VR & mixed reality**: Step inside a building before it exists, review a machine at 1:1 scale, or overlay live data onto the real world. - **Custom backend & infrastructure**: Real-time backend systems, APIs and data pipelines that connect your machines, software and people, and power every front end above. More, with cases: https://www.borastudios.com/expertise/industry-enterprise ## For architects & planners Interactive installations planned into the building with architects, interior designers and general contractors: https://www.borastudios.com/architects ## Questions **How long does a project take, from brief to opening?** From a few weeks to a few months, depending on size. We work lean and mean: one team for design, code and build, so nothing waits on a handover. **What does a project cost?** Projects typically start from €25k. Tell us your budget and we’ll tell you what it gets you. **Where do you work?** Worldwide. Our studios are in Cologne, Hamburg, London, Barcelona, Abu Dhabi and New York, and more and more of our work is in Southeast Asia. **What happens after opening?** We stay on: support plans, remote monitoring and content updates, for as long as it runs. **Do you work with agencies or directly with brands?** Both. We work directly with brands and venues, and as the creative technology partner for agencies. **Do you build everything in-house?** Yes. Design, software and hardware sit in one team, and we build and test in our own 1,500 m² workshop before anything ships. **Can we license an experience you already have?** Yes. Our Originals are our own IP, ready to license for venues, museums, malls and brands: perpetual, monthly or yearly. ## Contact Contact form: https://www.borastudios.com/connect · info@studioborabora.com · +49 221 95016620